2025 was a year in which we felt one thing above all else: Community.
Wherever there was dancing - at festivals, in classrooms, in clubs and on open dance floors - we were connected to you through rhythm, passion and the feeling of being in the right place at the right time.
We had the pleasure of being part of your dance world at so many special events this year: Linedance festivals, Eurodance, INTAKO, the Croatian Summer Salsa Festival, Bachaturo, Perfectly Mambo, the Suisse Dance Festival, Unified, the Bachata Geneva Weekend, the Paris Bachata Vibe Festival - and many more.
Each festival had its own energy. Some loud, some relaxed, some emotional - but all full of people dancing, laughing, sharing. For us, it was a gift to meet you there: the anticipation when trying out a shoe, the smile when it feels "right", the smile when you say after the first spin: "It's staying on my feet today."
These moments mean so much to us - and your appreciation is also reflected in a few numbers:
✨ Over 31,000 happy customers whom we have helped to find the perfect dance shoes!
✨ We have delivered to over 60 countries - from Switzerland to French Guinea, Japan and even New Caledonia.
For us, this means: You trust us. You carry us with you. You dance with us through the year.
The SMOVE sneaker is your lightweight companion for long nights, while the FUEGO sneaker is your choice for versatility and spontaneity. If you're still unsure which sneaker suits you better, take a look at our Dance sneaker comparison to.
At the same time, you also showed us how much you like to move elegantly: heels that remain flexible, adapt, give you support and still leave room for feeling. Models such as Magnet Aura, Magnet Core or Sparkle Shine were often on your feet this year - but above all in your stories: in the classes, in the shows, at the socials, in moments when you tried something new or surpassed yourselves.
And then there were the little surprises: A flat shoe became one of your favorites overnight - Joy. Perhaps because it expresses exactly what has accompanied you throughout the entire dance year: Joy.
SMOVE Dance Sneaker are the ultimate dance sneakers - lightweight, breathable and with a cushioned sole. The pivot points on the sole enable effortless spinning on different surfaces.
Flat and comfortable - for the perfect balance, whether in class or at a party. These flat sandals are for those who like it elegant, but prefer to wear flat shoes to get through every dance in comfort.
A particular highlight in 2025 was our new presence at Opéra - the dance and ballet store. The fact that our dance shoe highlights can now be tried on directly in Zurich, Basel and Lucerne means a lot to us. It brings us closer to you and makes your dance shoe moments even more personal. This was a real milestone for us - not just in business terms, but also emotionally. Because every step that brings us closer to you feels right. You can find all the details about the individual locations and the product range directly from us.
At the end of the year, we were able to share something very special with you: our Emotions collection - a collection that comes from deep within our hearts. It was born out of the question: What do we actually feel when we dance? And how can we make this feeling visible? This is how models such as Sparkle, Joy, Grace and Glow were created - not just as product names, but as emotions that we experience when we dance. Shoes that don't just look good, but express something. The fact that we were able to present this collection together with Anastasia Maruster, professional dancer and well-known from Let's Dance, was particularly touching. At the shoot she toldhow important it is that a shoe not only looks good, but also carries you through every movement - safely, elegantly, freely. Moments like this show us why we do what we do.
2025 was full of new paths, new shoes, new stories. But above all, it was full of people who show us every day why we Dancing Queens are. We are entering a new year full of joy, grace, glow, sparkle and emotion with you. A year full of dance - and full of heart.
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