Dancing QueensIn conversation with the founders Bettina Gimenez & Sophie Köster
Why is there Dancing QueensFor Bettina Gimenez, it was the logical consequence of a years-long search. "I simply couldn't find any modern dance shoes in Switzerland that truly convinced me, and importing them was always complicated," she explains. As a passionate dancer, she no longer wanted to compromise. Together with Sophie Köster, she took matters into her own hands – and founded [company name]. Dancing Queens. The two met at HelloFresh and were determined to start an online shop. It quickly became clear that they wanted to sell something that was a real pain point for at least one of them, because then it's sure to be a pain point for others as well.
From the outset, the mission was clear: dancers don't just need any old pair of shoes, but models that meet multiple requirements – suitability for spinning, stability, indoor and outdoor use, as well as being fashionable and comfortable. "Almost all of us have been part of the dance community for decades, travel to over 20 international events a year, and know the scene inside and out," explains Bettina. "That's why we knew something was missing – and we wanted to create exactly that."
