Dancing Queens: In conversation with the founders Bettina Gimenez & Sophie Köster
Why are there Dancing Queens? For Bettina Gimenez, it was the logical consequence of years of searching. "I simply couldn't find modern dance shoes anywhere in Switzerland that really impressed me and importing them was always complicated," she explains. As an enthusiastic dancer, she no longer wanted to compromise. Together with Sophie Köster, she took matters into her own hands - and founded Dancing Queens. The two met at HelloFresh and were keen to set up an online store. It quickly became clear that they wanted to sell something that was a real pain in the neck, at least for one of them, because then it would surely exist for others too.
Right from the start, the mission was clear: dancers don't need just any pair of shoes, but models that meet several requirements - spinning ability, stability, indoor and outdoor suitability, as well as being fashionable and comfortable. "We've almost all been part of the dance community for decades, travel to over 20 international events a year and know the scene inside out," explains Bettina. "That's why we knew: Something was missing here - and we wanted to create exactly that."
