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Black leggings from Dancing Queens - How a crisis became a new favorite

Actually, we do at Dancing Queens Dance shoes for couples - for confident steps, fluid movements and those moments on the dance floor when you forget the world around you.

And then came corona. From one day to the next, couple dancing was no longer possible. Studios closed, events canceled, dance floors empty. It was a challenging time for us as a brand - and for our community. But also one that forced us to rethink and listen more closely: What do our customers need now?


Many of you have nevertheless remained faithful to exercise - at home during home training, on the Vitaparcours, while walking, doing yoga or stretching. And that's where leggings came into play.

How leggings suddenly became part of our DNA

During this time, we added leggings to our range - cautiously at first, almost as an experiment. And then something exciting happened: You loved them.

Not just because of the colors or cuts, but because they:

  • are extremely opaque
  • Do not slip (even during twists or squats)
  • feel like a second skin
  • and in many cuts for very different bodies and needs


And this is where it got really exciting: we've learned an incredible amount since corona - mainly thanks to you. Thanks to orders, reviews and messages, we now know much better which leggings are really convincing in everyday life: comfortable cuts, materials that stand the test of time and that secure, good feeling all day long.

That is why we are now taking the next step and producing our own Dancing Queens leggings - under our name, with all the knowledge we have gained in recent years and, above all, for our community.

Why our first own collection is completely black

Black is no coincidence - nor is it a compromise.

We see it time and again, especially in Switzerland and the EU:

  • Black is best worn on the legs
  • It's easy to combine
  • It flatters every skin type
  • And it gives the body a clear, beautiful contrast


Yes, we love colors. Yes, we have over 200 colorful leggings and tops in our range - real eye-catchers. And yes, many customers come to our website because of the colors. But they often end up buying black. That's why it was clear to us that our first own Dancing Queens leggings collection would celebrate precisely this color.

Three cuts. Three women. Three realities of life.

In the end, there were three styles that stood out again and again: Styles that you love, that we wear all the time and that have proven themselves in everyday life and movement.

Pulse High Waist Leggings - Black

Minimalist. Elegant. Always suitable.


Bettina, co-founder of Dancing Queens, is Team Basic with power. In the morning, she slips into her leggings, throws on an elegant blouse and is ready for a meeting. At lunchtime, it's time for an investor meeting, then a quick salsa party in the evening - all in the same leggings.


The high waistband creates a pleasant shaping effect and provides security and support - all day long. Classic black high-waist leggings for women with big plans.

Luna Flare Pocket Leggings - Black

Modern. Practical. With you everywhere.


Sharon, our Digital Content Manager, loves these leggings for one very simple reason: The trouser pocket.


"I always want to have my phone to hand, especially when I'm dancing or at the gym - the bag is just perfect for that."


The cut is also impressive: the slight flare has a modern look, visually stretches the legs and fits everywhere - on the dance floor, during training or relaxed in everyday life. Perfect for anyone who wants to combine function and style.

Serenity Flow Yoga Pants - Black

Relaxed. Gentle. Pure freedom of movement.

Sophie, co-founder of Dancing Queens and former professional basketball player, likes things deliberately relaxed - but still functional. The Serenity Flow sits loosely on the legs and gives her the perfect fit. Comfortwhich she appreciates in her everyday life with children and job: in the morning between appointments and to-dos, on the road with the kids or simply when everything happens at the same time.


And because Sophie has always been involved in sport, she needs pants that can do more than just "look good". These pants do everything without being restrictive. The flowing cut provides lightness, freedom of movement and an all-round good feeling.


Classic black yoga pants for women who love comfort and still want to be well-dressed at all times.

Black as the beginning - not the limit

We are incredibly proud of our first own black collection, because it is well thought-out, honest, suitable for everyday use - and 100% Dancing Queens. And don't worry: for all those who like it more colorful, eye-catching or unusual, our colored leggings and tops will of course remain in the range - with over 200 variantsthat really make you want to move. Because diversity is part of us, just like movement, community and that good feeling of being at home in your own body.

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