Dancing Queens is an official partner of DJ BoBo's "The Great Adventure Tour"

When music, movement, and emotions merge into a grand show, you need partners who understand this vision and can bring it to life. That's precisely how the collaboration between [partners] came about. Dancing Queens and DJ BoBo “THE GREAT ADVENTURE Tour” – a partnership that brings dance, quality and emotions to the stage. Dancing Queens is the official sponsor of all dance shoes on the tour.

The initial contact came through Sandra Studer, who hosted the 2025 Eurovision Song Contest in Switzerland and supported us with various introductions to the Swiss show business and stage scene. About a year ago, she introduced us to Curtis Burger – a key creative force behind DJ BoBo and one of the world's best choreographers. From the very first discussions with the DJ BoBo team, it was clear: we share the same passion for dance and the same values, such as trust and a long-term partnership. From the outset, everyone agreed – this collaboration was a perfect fit.

From costume idea to the perfect dance shoe

For DJ BoBo's "THE GREAT ADVENTURE Tour," it was crucial that every detail was perfect—especially the connection between costume, movement, and dance shoes. This is where Nancy Baumann, DJ BoBo's wife, came in. Her costume designs were directly addressed to the team. Dancing Queens into the shop – in search of dance shoes that not only complement the visual idea, but also enhance it on stage.

"I had the costume drawings based on our shoe concept and knew exactly what effect they should have on stage. At Dancing Queens I found a great selection – together we chose the perfect dance shoes from it.”

An example of this is the Magnet Aura Dance Shoe. The name Magnetic Aura It stands for attraction and charisma. magnet symbolizes strength and presence on the dance floor, aura It describes the elegant glow that surrounds dancers when movement and emotion become one. A dance shoe that combines confidence, elegance, and a passion for movement – ideal for a large stage production.

Eine Person, die glitzernde hochhackige Sandalen und zerrissene Jeans trägt, verstellt im Sitzen ihr Hosenbein.

Fit, comfort and confidence on stage

During the subsequent fitting with the dancers, it quickly became clear how crucial the right choice of dance shoes is. The reactions were overwhelmingly positive: many felt secure, stable, and free to move from the very first time they put them on. The high level of comfort, stability during turns, and lightness, even during demanding choreography, were particularly appreciated.

"The Sparkle Shine dance shoe “It immediately captivated me personally. It stands for the joy of dance, elegance, and expression. Sparkle symbolizes the visible sparkle of the rhinestones, Shine the inner radiance and self-confidence that dancers exude on stage,” said Nancy.
Together, they create the feeling of dancing every turn with confidence and elegance.

Emotional Collection – Dance as an expression of feelings

Many of the dance shoes worn by DJ BoBo on "THE GREAT ADVENTURE Tour" come from the Emotional Collection by Dancing Queens. This line represents what dance truly is: movement as an expression of emotions. Happiness, magnetic attraction, elegance, and harmony – all these feelings belong to dance. And it is precisely these emotions that become visible night after night on the stage of "THE GREAT ADVENTURE Tour".

These dance shoes shine on the “THE GREAT ADVENTURE Tour”

The "THE GREAT ADVENTURE Tour" thrives on diversity – and this is reflected in the dance shoes. From flat, elegant models to high, glossy dance shoes, everything is represented. Among them are dance shoes that embody self-confidence, like the Glow Star, as well as dance shoes that radiate energy and lightness, like the Flow.

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Dancing Queens SMOVE Accent Dance Sneaker in Weiss Gold für Frauen, weiß mit goldenem Fersendetail.

Dancing Queens SMOVE Accent Dance Sneaker in Weiss Gold für Frauen, Vorderansicht auf weißem Hintergrund.

SMOVE Accent Dance Sneaker in white gold for women

€115,00

SMOVE Accent Dance Sneaker in Weiß Navyblau von Dancing Queens, vegan, für Männer, seitlich auf weißem Hintergrund.

Dancing Queens SMOVE Accent Dance Sneaker Weiß Navyblau, vegan, mit silbernem Charme und blauem Fersendetail.

SMOVE Accent Dance Sneaker in white navy blue for men

€115,00

Der SMOVE Breeze Dance Sneaker von Dancing Queens in Schwarz für Männer mit schwarzer Sohle und atmungsaktivem Obermaterial.

Der SMOVE Breeze Dance Sneaker in Schwarz von Dancing Queens für Männer vor weißem Hintergrund.

SMOVE Breeze Dance Sneaker in black with black sole for men

€105,00

SMOVE Breeze Dance Sneaker in Schwarz von Dancing Queens mit schwarzer Sohle und atmungsaktivem Canvas.

The Dancing Queens SMOVE Breeze Dance Sneaker in Schwarz mit schwarzer Sohle für Frauen auf weißem Hintergrund.

SMOVE Breeze Dance Sneaker in black with black sole for women

€105,00

A partnership that makes a difference

For Dancing Queens This collaboration is far more than just a sponsorship. It's a shared story of trust, quality, and a passion for dance. We are incredibly proud to be part of DJ BoBo's "THE GREAT ADVENTURE Tour"—and to see our dance shoes where they belong: in motion, full of emotion. We're also thrilled to be part of the premiere at Europa-Park and to see our own commercial on the big screen for the first time. (link) We will keep you posted!

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